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Artificial intelligence is trained on your website's past data. It recognises patterns within the data which it uses to set minimum & maximum thresholds. For example it might predict lower values in the evening when a website usually receives less traffic.
You can customize the thresholds by changing how sensitive they are.

There might be situations when your data goes outside the normal thresholds, but you don't want to receive an alert. For example if sales on your ecommerce site change - you might want to know about a significant decrease but not an increase. You can change the alert settings to turn off alerts for the high threshold or for the low threshold. You can also choose to silence alerts at different times and days of the week.

You can choose to have your metrics checked every hour, or every day. After every hourly or daily cycle is completed we crunch the numbers and send you an alert if one is triggered. There can be a few seconds delay for small sites for this to happen. With larger sites (+500k visitors a month) Google Analytics can sometimes have a delay with when they update their data.