You can use our Google Ads report tools to easily create a report, or use a pre-built template with everything you need already configured. Simply login to GA Insights, connect your Google Ads account then choose a template for example the essential Google Ads report template. Each template includes the most important metrics to stay up to date with your campaign performance. The main benefit is that once you have created a report you can easily automate receiving it to your email, Slack channels or MS Teams. You can easily keep an eye on ad spend, ROAS and other key ad performance metrics.
Having a Google Ad report with the right information is essential for evaluating the performance of your advertising campaigns so you can make informed decisions for optimization and strategy.
Here’s a list of common metrics which can be included in a Google ad report, it will need to be tailored to suit the specific goals or setup of your organization.
The most important Google Ads Key Performance Indicators (KPIs) can vary depending on your organization’s campaign objectives. However, some common KPIs include:
To track these KPIs take a look at KPI tracking.
Google Ads does not offer the ability to connect Google Ads to Slack. However there are apps available to do this, such as GA Insights. You can login with Slack and connect your Google Ads account, then choose which channel you would like to receive what type of reports. You can also set up Google Ads KPI tracking and alerting, to keep a closer watch over your most important metrics.
Google Ads does allow reports to be emailed however you do not have much control over the reports. For full customization of ad reports and scheduling options using a platform like GA Insights can give you more power and flexibility.
Google Ads reports for clients can provide and easy and convenient way to keep your clients informed of their ad performance. You can choose any Google Ad report template to get started quickly, then choose a time to have the report automatically generated and set to your team and your clients. We provide white-labelling options as well as a client portal giving yur client access to only information and not settings or billing information.
Monitoring ad spend is crucial to ensure that your advertising budget is effectively utilized and providing a positive return on investment. Here are steps to monitor ad spend effectively:
Automate sending the data that matters to you & your stakeholders.Automated reporting
Stay informed and ahead with automated actionable insights.Actionable insights
24/7 anomaly monitoring alerts you of unusual analytics.Site monitoring
See how your KPIs are progressing and whether you’ll hit your targets.KPI tracking