Anomaly Detection

Catch negative digital marketing trends with anomaly detection

Safeguard your marketing with 24/7 monitoring. Be alerted at the first sign of an issue with your website, Shopify store, campaigns and SEO.

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Slack + Teams + Email

Facebook Ads alert for Ad cost click increase.

Shopify alert for increase in number of sales.

Google Analytics anomaly detected for decrease in revenue.

Google Analytics 4 alert for conversion rate decrease.

Google Analytics 4 alert for bounce rate increase.

Google Analytics 4 anomaly detected for decrease in sessions on homepage.

Monitor all your critical marketing data

Google Analytics

Shopify

Google Ads

Meta Ads

Search Console

Facebook

Instagram

Plausible

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How anomaly detection works

Choosing metrics to monitor for anomalies.

AI driven thresholds for anomaly detection.

GA Insights sends an alert notification to your team using Slack, MSTeams and email.

Choose metrics to monitor

Monitor any metric from your datasources such as goals, custom events, Shopify sales, Google Ads spend and 100’s more.
Set thresholds of what is acceptable

Set custom thresholds or let our algorithm set dynamic thresholds based on the patterns in your data.
Choose who receives alerts

When an alert is triggered choose who will receive the notification. For example you might want to send SEO alerts to a different team to ad campaign alerts.
24/7 anomaly detection

Your data can be monitored hourly or daily. When an anomaly is triggered we will notify you and tell you the most likely thing which caused the issue with root cause analysis.

Utilising state of the art machine learning

The way business data changes over time can be complex. Our system uses machine learning to understand the patterns in your data and provides insights when anomalies are found.

Chart showing a trend pattern with an anomaly detected.

Seasonal patters

When there are seasonal patterns in your data whether hourly, daily or monthly receive alerts of spikes or drops outside these regular patterns.

Seasonal pattern examples: sales & traffic might fluctuate up and down.

Chart showing a seasonal pattern with an anomaly detected.

Trend patterns

For positive or negative trends in your data receive alerts for spike & drops outside the regular trend pattern.

Trend pattern examples: signups might be gradually increasing.

Chart showing an outlier anomaly detected.

Outliers

When there is a standard flat pattern in your data and a spike or dip occurs you will receive an alert.

Outliers examples: bounce rate might always be stable.

A website health dashboard showing whether a website has any anomalies detected.

Live Status

Business Health Dashboard

Get a single view into the health of one or multiple websites and marketing strategies.
Every detected anomaly will show in the dashboard including SEO, campaign and website anomalies.
See a visualisation of the normal state of the metric and what caused the alert.

Root Cause Analysis