#Templates

GA4 report template

Get a high level overview of your site’s performance with this Google Analytics 4 report. See who is visiting your site, where they are coming from and how they are engaging. Get it automatically sent straight to your team in Slack, Teams and email.

Setup this template

Slack + Teams + Email

GA4 report - essential metrics business report template

Automated GA4 reporting

You can use this pre-built GA4 report template as it is, or easily customise it to suit your needs. It’s quick to get setup and start automating your reports:

Connect GA4

Click to add your GA4 report

Automate sending to Slack, MSTeams & email

Metrics included in this GA4 report template

See a rundown of all your most important Google Analytics metrics in one report, neatly divided into tabs:

Snapshot

This will show you a quick overview of your business with a focus on your traffic, channels and popular pages.
Acquisition

Acquisition will show you which channels, countries & pages are driving the most traffic and how this is changing over time.
Engagement

Engagement will show you how engaged your users are over your most popular pages, and also how your events are changing over time.

Easily customise the template further with our builder to add any metrics such as custom goals and events from GA4 to this report.

Snapshot tab for GA4 essential metric report.

Acquisition tab for GA4 essential metric report.

Engagement tab for GA4 essential metric report.

GA4 reports using data from all of your data sources and sent to Slack, MSTeams or Email.

Automated reporting

Reports with GA4 and all your important marketing data

In just a few clicks connect and visualise all your SEO, Ad campaign, eCommerce and website data all from one reporting tool.

Automated reporting

How to automate GA4 reports

How to send GA4 reports to Slack?

Connect your Slack workspace to receive GA4 data by first logging into Go-Insights from here. In the following screens you will be guided to connect your Google Analytics 4 account and Slack workspace together. You’ll also find many pre-built GA4 report templates you can use which can send straight to your team in Slack.

How to send GA4 reports by email?

Login to Go-Insights and follow the screens to connect your GA4 account and enter the email you wish to receive reports to. You can choose multiple email addresses and GA4 accounts. There are many out of the box reports built for GA4 you can use, they are created to work beautifully in email so you can stay up to date without logging into dashboards.

What GA4 metrics should I report on?

Each business has its own unique needs however we have found the most common GA4 metrics businesses report on include:

Acquisition - where your new users are coming from, so you can see what’s working for bringing in new users and where you may need to focus your attention to improve. A breakdown of new users by channel, landing page, country and ad campaigns will keep you informed.
Engagement - once your users have reached your site, are they finding what they want and engaging in an expected way? Your GA4 report can contain info about how engaged users are by page, where they came from and even by device type.
Revenue/monetisation - If you run an ecommerce or Saas business you will be using GA4’s revenue metrics such as conversions, conversion rate and ecommerce conversions. These are all important to track.

What GA4 report templates are available?

See a breakdown of how your users are interacting with your site with our GA4 engagement & events report template, where your users are coming from with the GA4 acquisition report template and how you are retaining users with the GA4 retention report templateGA4 retention report template.

How do I automate my GA4 reports?

You can receive your report every day, weekday, week or month at any specified time. Once you have logged in and created your report you can tailor what type of report you want to send and who to.

How can I monitor my GA4 metrics?

By receiving reports you can manually keep track of your metrics. Checking progress every day or week will give you a good idea of how your business is performing. If there are particular metrics which can signal issues on your site - for example your conversion rate dropping, you may want to consider Anomaly monitoring. You can monitor any GA4 metrics for anomalies with our monitoring system, just choose your metric and we’ll let you know when something out of the ordinary happens.

How do I automate a report in Google Analytics 4?

Universal Analytics (UA) allowed users to create and automate sending email reports from the platform. Unfortunately the latest version Google Analytics 4 (GA4) no longer supports this. There are several services created to help overcome this, for example Go-Insights. You can create an account, connect GA4 then decide which email account you want your report to be sent to. You can receive email reports on weekdays, weekly, and monthly and customise it to suit your needs.