SEO analytics report

Creating an SEO report is essential for evaluating and optimizing your website and SEO efforts. Ensure it is customized to suit the specific goals of your business. Here's a list of key information to include in an SEO report:

1. Keyword Performance:
   • A list of keywords, their rankings in search engine results and changes in keyword rankings over time.
2. Organic Traffic:
   • Total organic traffic to the website and a breakdown of traffic by source (for example search engines, referral, direct etc).
3. Content performance:
   • Identification of high-performing and low-performing content.
4. User Experience (UX):
   • Analysis of user experience factors, such as bounce rate, engagement rate and time on page.
5. Conversion Tracking:
   • Overview of conversions, goals and changes over time.

Regular reporting and analysis will help track progress, identify areas for improvement, and demonstrate the impact of any SEO efforts.

The most important SEO KPIs can vary based on the specific goals and objectives of your business. However, here are some commonly used SEO KPIs that provide insights into the overall performance and effectiveness of your SEO efforts:

1. Organic Traffic:
   • Total number of visitors coming to your site through organic search.
2. Keyword Rankings:
   • Monitoring the positions of your targeted keywords in search engine results pages (SERPs).
3. Click-Through Rate (CTR):
   • The percentage of users who click on your organic search result out of the total impressions.
4. Bounce Rate:
   • The percentage of visitors who navigate away from your site after viewing only one page, a high rate can indicate low quality content.
5. Page Load Time:
   • The time it takes for your web pages to load. Faster loading times are generally associated with better user experience and improved SEO.
6. Backlink Quantity and Quality:
   • Number of backlinks and quality and authority of those backlinks.
7. Conversion Rate:
   • The percentage of website visitors who complete a desired goal, such as making a purchase.
8. User Engagement Metrics:
   • Average Time on Page, Pages per Session or engagement rate, indicating user engagement with your content.
9. ROI and Revenue from Organic Search:
   • Measuring the financial impact of your SEO efforts through revenue generated from organic search.

Regularly monitoring and analyzing these SEO KPIs will help you understand the impact of your SEO strategies, identify areas for improvement, and make data-driven decisions to improve your website's SEO performance.

Teams utilising platforms such as Slack find it can be a useful place not only for communication but also to get information in-front of their team in a place it will be reviewed. Slack does not support a direct integration with Google Search Console (GSC), but with a third party such as Go-Insights you can connect GSC and send SEO reports straight into Slack. Simply create an account, connect GSC and choose the SEO analytics report. It can be sent to any Slack channel or private message.

Google Search console does not support sending a customizable email report. There is an SEO highlights email which is sent once a month with some high level metrics. To receive an email report daily, weekly or monthly with the data you choose you can use a platform like Go-Insights. You can create an SEO analytics report and receive it by email in minutes.

You can schedule to receive your SEO report daily, weekdays, weekly, or monthly. You can receive it by email, Slack or MS Teams.