Google Ads report template

You can use our Google Ads report tools to easily create a report, or use a pre-built template with everything you need already configured. Simply login to Go-Insights, connect your Google Ads account then choose a template for example the essential Google Ads report template. Each template includes the most important metrics to stay up to date with your campaign performance. The main benefit is that once you have created a report you can easily automate receiving it to your email, Slack channels or MS Teams. You can easily keep an eye on ad spend, ROAS and other key ad performance metrics.

Having a Google Ad report with the right information is essential for evaluating the performance of your advertising campaigns so you can make informed decisions for optimization and strategy.

Here’s a list of common metrics which can be included in a Google ad report, it will need to be tailored to suit the specific goals or setup of your organization.

Report contents:

1. Performance Metrics:
   • Clicks, impressions, CTR, conversion rate, total conversions, and conversion value.
2. Cost and Efficiency:
   • Cost, average CPC, and cost per conversion.
3. Ad and Keyword Insights:
   • Top-performing ads and keywords, ad position.
4. Audience and Location:
   • Device performance, geographic breakdown, demographics, and interests.
5. Extensions and Testing:
   • If you are using these, ad extension performance and A/B testing results.

The most important Google Ads Key Performance Indicators (KPIs) can vary depending on your organization’s campaign objectives. However, some common KPIs include:

• Clicks, Impressions, CTR:
  • These help you to measure engagement and ad visibility.
• Conversion Metrics:
  • Such as Conversion Rate, Cost per Conversion, Total Conversions, and Conversion Value.
• Cost and Efficiency:
  • Monitor CPC, Ad Cost, and ROI metrics such as return on ad spend (ROAS).

To track these KPIs take a look at KPI tracking.

Google Ads does not offer the ability to connect Google Ads to Slack. However there are apps available to do this, such as Go-Insights. You can login with Slack and connect your Google Ads account, then choose which channel you would like to receive what type of reports. You can also set up Google Ads KPI tracking and alerting, to keep a closer watch over your most important metrics.

Google Ads does allow reports to be emailed however you do not have much control over the reports. For full customization of ad reports and scheduling options using a platform like Go-Insights can give you more power and flexibility.

Google Ads reports for clients can provide and easy and convenient way to keep your clients informed of their ad performance. You can choose any Google Ad report template to get started quickly, then choose a time to have the report automatically generated and set to your team and your clients. We provide white-labelling options as well as a client portal giving yur client access to only information and not settings or billing information.

Monitoring ad spend is crucial to ensure that your advertising budget is effectively utilized and providing a positive return on investment. Here are steps to monitor ad spend effectively:

1. Set a Budget:
   • Establish a clear and realistic advertising budget based on your goals and financial capacity.
2. Set a maximum daily budget within Google Ads:
   • Ensure the maximum daily spend is accurately set within Google Ads which will ideally not take you above your budget.
3. Setup automated reporting and monitoring:
   • Create a report for example this Google Ads report template which can be sent to your team every day or week to keep everyones eye on your campaign performance and ad spend. You can also set a KPI for your ideal ad goal and receive daily or weekly updates. If your ad spend goes off track you can quickly make adjustments to keep it within budget.
4. Optimize:
   • You can continually optimize your strategy and ad spend to get he maximum gain from your campaign budget.